How to map out your email flows
It doesn't have to be a maze
Your email funnel doesn’t have to be a maze.
Here’s how to keep track of what’s going on the back end without ever having to worry about flow overlap.
First of all, you’ll need some kind of mind mapping app.
I personally use Miro.
Other alternatives are LucidChart, XMind, MindMeister.
1. MAP OUT ALL TRIGGERS/EVENTS
You’ve probably seen this ‘funnel’ a million times but it doesn’t have to be like this all the time.
How do you then identify all the triggers then and segment the customers?
Here’s your in-depth answer:
2. LIST OUT ALL THE FLOWS
Most of your flows will be post-purchase. (Well, email is a retention channel)
List them all out.
Connect it to the triggers, add conditional splits and tags.
I also like to use expanding cards in Miro and give a short description of what each flow does so the person I’m working with can also understand.
(yes, i did copy-paste those from a course :)
3. ADD POINTERS WITHIN EACH FLOW
This is great if you're working with a copywriter or a smaller team.
You can give out pointers on how to structure copy and what each email should be all about.
Here's the full funnel map: https://miro.com/app/board/o9J_loGgD0E=/
Till next time,